Fractional CRO

Lawrence advises VC-backed B2B startups on sales, go-to-market and revenue operations business problems typically on referral-only basis. You may be a good fit to start a conversation with Lawrence if:

You are a founder, go-to-market operator, board member, or VC operating partner working in or with B2B startups

You have a startup in mind with CRO-relevant business problem needs in the area(s) of:

Revenue Operations

Advancing from pre-revenue to revenue
Advancing from revenue to having a predictable, measurable revenue engine
GTM strategy rooted in Ideal Customer Profiles (ICPs)
Data operations, metrics, KPIs and decision making
Full-funnel revenue analysis and problem solving
Revenue Models and Pricing strategy
Sales forecasting
Functional alignment across RevOps, Sales, Customer Success, and Marketing [for later stage companies]

Sales Strategy & Execution

Sales strategy, operations, and/or execution excellence
Sales playbooks, frameworks and competitive selling
Sales planning, enablement, and talent development
Sales assessments and psychometrics
Sales tools, systems and tech stack

Marketing

Demand Gen
Product Marketing
CAC efficiency

Customer Success

Pre-sale and onboarding
Post-sale and Lifetime value (LTV) optimization

..or (especially) connecting the dots between any of the above disciplines
or problems to optimize your revenue engine (most recommended)

See more and inquire about a conversation at MyRevWorks.com for more

Fractional CRO

Lawrence L Cole

Contact Us